HartFinds: A New Era for Art Buying and Selling in Australia
With traditional galleries across Australia rapidly disappearing since 2019, a new platform is stepping in to reinvent how Australians buy, sell, and collect art. HartFinds (www.hartfinds.com.au), founded by David, Christine, and Jacob Hart, offers a modern, budget-friendly alternative to expensive auction houses and struggling retail galleries.
Over the past five years, inflation, rising rents, and the high cost of doing business have forced many galleries to close their doors. There’s been enormous change in the art industry; galleries are slowly vanishing leaving collectors, as well as families with inherited works, struggling to know where to sell and how to realise their investment. Many buyers and sellers are simply left without options.
HartFinds presents a solution. By providing a seamless online platform that is both affordable and accessible, HartFinds is opening the door to a whole new generation of art collectors and investors. Anyone—from seasoned collectors to families looking to sell inherited works—can now list and sell art with ease.
“Sending your artwork to the old auction houses is fast becoming a thing of the past,” said co-founder David Hart, son of legendary Australian artist Pro Hart. “With HartFinds, we’re making art collecting hassle-free, transparent, and enjoyable. Whether you’re buying or selling, we believe art should be accessible to everyone.”
Backed by three generations of expertise, the Hart family brings over 60 years of industry knowledge to the platform. David Hart has built one of Australia’s most trusted art brands, while Christine Hart brings art industry acumen, and Jacob Hart brings the digital and creative industry experience. Together, they are creating a platform that blends tradition with innovation.
HartFinds charges only a modest listing fee, along with a 10% commission for sellers and a 10% buyer’s premium—substantially lower than traditional auction house fees. This streamlined approach is designed to make selling art more rewarding and buying art more accessible.
“At HartFinds, our goal is to reignite the joy of art collecting,” added Jacob Hart. “We’re building a community where art is not just an investment, but an experience.”
About HartFinds
HartFinds is Australia’s newest online art auction platform, designed to make buying and selling art easy, affordable, and transparent. Founded in 2025 by David, Christine, and Jacob Hart, HartFinds combines three generations of the Hart family’s passion and art expertise. With a strong legacy in Australian art and a vision for the future, HartFinds is pioneering a new way to connect people with art collecting and investing.