Selling Your Artwork on HartFinds: Information & Process

An exciting new addition to the David Hart brand, HartFinds is a cutting-edge platform designed to help you sell investment artwork quickly, securely, and at minimal cost. With just a 10% commission and a $19 listing fee, you can list and sell your artwork through a trusted company that prioritises both fair pricing and authenticity.

Why Sell with HartFinds?

Selling art through traditional methods can be slow and costly. With many galleries closing in recent years, there are few galleries that accept consigned work. Other options such as eBay can lack the authenticity guarantees that most buyers require, while auction houses often sell at 50% or more below retail value and charge high fees for selling as well as an expensive buyer’s premium charge.

HartFinds offers a fairer alternative:

✅ Only 10% commission (compared to 20–50% at galleries and auctions)
✅ A higher return potential—we recommend pricing at 20 - 40% below retail for a faster sale, meaning you could earn up to 30% more than you would with an auction house.
✅ Keep your artwork until it sells—no need to send it away in advance
✅ Hassle-free shipping options—self-manage or let us handle everything

How It Works

HartFinds is an "eBay-style" platform, where you can list your artwork using one of three selling methods. All works listed must be exclusive to HartFinds:

Buy It Now – Set a fixed price for an instant sale
Make an Offer – Allow buyers to negotiate
Timed Auction – Let buyers bid.

Buy It Now

Set a fixed price you are happy to sell your painting for. It is recommended that you price the painting 20 – 40% less than valued price.

The listing will stay live for a period of 6 months and will be automatically removed from the website at the end of this time. After this, if it has not sold you can apply again for either “Make and Offer” or “Timed Auction”.

Anytime within the 3 to 6-month period, you can request for it to be changed over to Make an Offer or the Timed Auction.

Make an Offer

This allows the buyer to negotiate, you will need to let us know what your lowest price will be so the system will automatically reject any offers less than this amount. It is highly recommended that you pay to have the value of the painting included so the perceived value increases the potential of higher bids.

Anytime within the 3 to 6-month period, you can request for it to be changed over to Make an Offer or the Timed Auction.

Timed Auction

A timed auction is a type of auction where items are available for bidding over a set period, with all bids submitted online and the auction platform automatically records bids until the specified closing time.

The auction begins at a scheduled time, and participants can place bids at any point during the bidding period. Each item has a set closing time. Bidders can monitor items themselves and increase their bids if necessary. When the timer for an item ends, the highest bid wins the item.

There is no reserve, so as the seller you must work out what your lowest price is that you will be happy with, but remember we recommend the starting price to be 40% less than the value or you can do it even less and hope this will create a bidding frenzy.

For full details on seller costs and commissions, click here.

Does HartFinds accept all artists and artworks?

At this stage HartFinds will only accept original artworks, reproductions (prints) and sculptures of well-known investment artists. If unsure, submit your request with photos on the Listing Agreement and a representative from HartFinds will be in touch.

Steps to Sell Your Artwork

1. Listing Your Artwork

📸 Take High-Quality Photos

Photograph the entire front of the artwork, including the frame, in good lighting.
Ensure the image is square and clear, avoiding reflections (for glass-covered works, place the painting outdoors, facing up toward the sky, avoiding shadows).
Take a photo of the entire back of the framed artwork, even if it appears blank.
You can capture extra photos showing defects, inscriptions, catalogue numbers, labels and even purchase receipts or valuations. All this information helps with pricing and provenance of your artwork. Any personal information from purchase receipts will not be posted online.
Make sure you take a clear photo as square as possible so that buyers can see the most amount of detail. Remember, someone will be purchasing based on the photo you take, so make sure you get the best image possible to increase your chances of selling your artwork. We can crop your images once we receive your listing.

📝 Submit Your Listing

Complete the Listing Agreement - Click here.
Upload your photos (each between 500KB and 5MB).
Pay the listing fee and any optional fees for authentication and valuation.
If you would like to find out the value before listing the price, please notate at 3.1 - Valuation required first.

2. Once Your Painting is Sold

🚚 Shipping & Handling Options:

🔹 Self-Managed:

You’ll receive the buyer’s contact details from HartFinds.
Coordinate packaging, shipping, and insurance with the buyer. Buyer to pay all costs.
View recommended couriers here.

🔹 HartFinds-Managed:

HartFinds will co-ordinate packaging, shipping and delivery for an additional 2.5% handling fee of the final sale price if over $5,000, and 5% if under $5,000, ensuring a hassle-free process for sellers.
Once the buyer selects their preferred courier, HartFinds will notify you with instructions.

3. Receiving Payment

💰 Secure Transactions for both the buyer and seller

Once the buyer has confirmed safe delivery, HartFinds will make the payment into your specified account, minus HartFinds’ 10% commission.

4. Disputes

Please see HartFinds Dispute Resolution Policy for all details - Click here.

HartFinds offers a low-cost way to sell art while ensuring authenticity and maximising your returns—offering both sellers and buyers the perfect platform to sell their artworks with Australia’s most trusted name in art.

In Summary

🖼️ SELLERS – Turn Your Art into Cash with Confidence

💰 Only 10% commission and a $19 listing fee—keeping more in your pocket while offering great value to buyers.

🏙️ With fewer galleries around, this is your opportunity to sell artwork easily, securely, and directly to engaged buyers.

✨ Let your cherished investment artwork find a new home—and turn it into real cash in the process.

🔍 Need help? We can organise a professional valuation and authentication so your listing clearly shows the artwork’s verified value—building buyer confidence.

🤝 Once your artwork is sold, you’ll be connected with the buyer to co-ordinate delivery (at the buyers cost) or we can handle this for you, the choice is yours.

🖥️ The listing process is quick and simple—but if you’re unsure or find technology a challenge, we’re here to help with extra support to get your artwork listed.